Custom Non-Lit Channel Letters for The Original Royal Pizza

August 28, 2026

A Winnipeg Original Gets a Sign to Match

Some businesses become part of the landscape of a city. The Original Royal Pizza is one of them.

Family-owned and operated since 1975, Royal Pizza has built a long-standing following in Winnipeg with handmade pizza, its original dough and signature sauce recipes. The restaurant's River Park South location at 1500 Dakota Street offers takeout, delivery, full-service dining and live local musical entertainment.

For this project, Electra Sign Ltd. fabricated and installed custom non-lit channel letters for the exterior of The Original Royal Pizza.

The dimensional lettering was designed to give the restaurant's established identity a strong presence on the building while working naturally with the existing architecture. Non-lit channel letters also provide a clean, dimensional appearance during the day without relying on illumination.

Keeping a Familiar Name Familiar

One of the interesting things about signage projects for long-established businesses is that the brand already has plenty of history behind it.

Royal Pizza isn't trying to look like a brand-new restaurant. The goal is to maintain the character people recognize while making sure the business is clearly identified from the street.

That's where dimensional channel letters can work particularly well. The individual letters create depth, shadows and definition against the building facade, giving a relatively straightforward sign more visual character.

And in this case, there is plenty of character behind the name.

Royal Pizza continues to make its pizzas using its original dough and sauce recipes, along with fresh local ingredients. Their current menu includes everything from the Royal Special, created in 1975, to Mediterranean, Greek, Veggie Lovers and other favourites.

A Small Part of a Long Winnipeg Story

We enjoy projects like this because the finished sign is only one part of the story.

The Original Royal Pizza has been serving Winnipeg for more than five decades. Our role was simply to fabricate and install signage that fits comfortably into that story and gives the restaurant a strong presence at its Dakota Street location.

The sign may be newer, but the name on it has been around for a long time.

See more completed signage projects from Electra Sign Ltd.